LuminalAI Copilot for Marketing Teams
Find what makes your ads win.
Then make more of it.
Luminal analyzes your creative library and shows you the patterns behind your best-performing ads, so you know exactly what to test next.
100+ business verticals are already supported•
Meta·TikTok·Google Ads
Meta·TikTok·Google Ads
Top Performer
Sofia
$42.8k spend
Assistant answer
Spot Repeat Winners
10:43
The strongest repeat winner pairs face-intro delivery with fast subtitles. That mix is lowering CPC the most across your current library.
#baseline
Reference
CPC $1.88—CTR 2.2%—
#face-intro + #subtitles-first-1s
88 ads
Creatives
Characters
CPC $1.42-24%CTR 2.9%+0.7pp
Instant Demo
Try the demo now. No signup required.
Upload one creative or paste an Instagram post. See the Creative Report in less than 1 minute.
Drop your creative here or click to browse
Video or image up to 50MB
OR paste an Instagram link
No account required. Max upload size is 50MB.
The Problem
You're spending hours reviewing ads — and still guessing what works
Too much reporting, not enough clear answers.
Slow Testing
Coming up with the next test still takes manual review, guesswork, and follow-up.
Data Overload
Important patterns get buried across dashboards, files, and weekly reports.
Creative Fatigue
Winning ads get weaker over time, and it is easy to notice too late.
Who This Is For
Best fit for lean growth teams
Too Early
Pre-revenue projects with less than $5k/month in ad spend.
Best fit
Best Fit
- Founders and Heads of Growth spending $20k–500k/month
- Small teams that need faster creative decisions without adding more tools or headcount
Too Complex
Large enterprise teams with complex internal workflows and many existing systems.
Smaller teamsLarger orgs
Best fit
teams that need faster creative decisions
Pricing
Pick the plan that matches your volume.
You can upgrade anytime.
Free
$0/mo
Analyze up to 25 creatives
Good for exploring the product with a small ad library.
- •Upload or sync 1 creative library (Google Drive or upload)
- •Winning Patterns view (up to 25 creatives)
- •Narrative DNA extraction (3 creatives)
- •3 AI Assistant queries / month
- •1 workspace member
Most Popular
Pro
$79/mo
Analyze up to 300 creatives / month
For growth teams running weekly creative tests.
- •Connect unlimited libraries
- •Winning Patterns - unlimited creatives
- •Narrative DNA - unlimited extractions
- •Generate up to 60 ad variants / month (Blend + Generation)
- •Unlimited AI Assistant queries
- •Up to 5 workspace members
Ultra
$249/mo
Analyze up to 2,000 creatives / month
For high-volume ad accounts and agencies.
- •Everything in Pro
- •Generate up to 400 ad variants / month
- •Unlimited workspace members
- •Vertical Benchmarks (compare against 2,400+ creatives in your vertical)
- •Early access to new AI features
- •Priority support
Need more than 2,000 creatives/month or custom team permissions? Contact us →
The Solution
One Workspace, Multiple Workflows
Switch between decomposition, narrative structure, character impact, and full creative analysis without extra scroll depth.
AI-Powered Analysis
Narrative DNA
Upload any creative. Our AI automatically extracts the complete narrative structure — pain points, hook types, value props, and emotional triggers.
1:08
Video from your library
AI
Pain Points
Professional Visibility
- •Being overlooked at work because of poor body language
- •Shrinking or showing panic-like first impressions
Trigger
Urgency
- •Visibility matters more than ever and body language determines whether you get what you want
Value Prop
Body language, presence, vocal control
- •Transforms perceived panic into commanding confidence so you stop being overlooked
Transformation
Confidence
- •Command any room with unstoppable charisma
Hook Category
"Charisma isn't a gift, it's a skill set."
AuthoritySkill Claim
Hook Classification
Automatically categorize first-N-second strategies across your entire library
Pain Point Extraction
Identify the emotional triggers and problems your creatives address
Performance Correlation
See which narrative elements correlate with better CPC and CTR
What You Get
Everything you need to decide and ship faster
The full product goes deeper, but these are the core workflows teams use every week.
Search your library fast
Find winning hooks, creators, and formats without digging through folders or dashboards.
See the structure behind winners
Break strong ads into repeatable hooks, proof, and payoff patterns your team can reuse.
Ask performance questions
Get grounded answers on fatigue, spend shifts, and what to test next from your own data.
Generate the next round
Turn top patterns into ready-to-test variants instead of starting each brief from scratch.
Expected Outcomes
Built to help teams move faster
Generate more winning hypotheses, track what you have missed, write high-quality briefs faster, and see when campaigns should change and how.
Traditional
With Luminal
Hypothesis
Production
Insights
Test
2x
more experiments per month
without adding headcount
34%
less time writing briefs
from insight to creative kickoff
19%
better test win rate
on launched creative tests
Results from internal testing and early beta users. Results vary by team, but these are the metrics we optimize for. Your mileage may vary based on account size, spend, and vertical.
Privacy
Privacy-first by default
Your data stays yours. We've built privacy into the core of our platform.
We don't share any of your data
Your creative assets, campaign data, and analytics stay yours. We never sell or share your data.
Automatic data retention rules
Set your own retention rules, or let Luminal auto-delete inactive data. Cleanup runs automatically.
About Us
We built Luminal because we wanted this tool too
Team background
We spent 5 years running paid growth for consumer apps and managing more than $10M in ad spend.
We were tired of downloading videos, updating spreadsheets, and guessing why one creative beat another. So we built the product we wanted to use every day.
$10M+
Ad spend managed
5
Years experience
3
Apps scaled
Make performance marketing work easier
Trusted by 349 users across 100+ verticals to create & scale winning creatives.
How it works
One workflow that turns ad chaos into faster team decisions
Luminal pulls in creative files and Meta performance context, turns them into usable outputs, and keeps your team moving in the same direction.
Your Tools
Luminal
Analyzes performance, structure, visuals, and messaging so the team gets clear next actions.
Your Team
Teams stay aligned in one loop
Turn findings into briefs and next steps in one place.
Eva
Creative Lead
Jessica
Media Buyer
Jake
PM
Kate
Motion Designer
Outcome
Ready-To-Use Library
Keep reports, transcripts, tags, and references organized for the whole team.
Outcome
Pattern Insights
See what is winning, fatiguing, and repeating across hooks, creators, and formats.
Outcome
Next Test Ideas
Surface practical angles, triggers, and variants worth making before spend slips.
Outcome
Sharper Briefs
Turn raw ad history into clear creative direction for the next round of tests.
What Luminal Automates
Result-Driven Workflows for Creative Teams
Analysis, discovery, expert decision-making, and variant generation in one tighter workflow.
Analyze Competitors
10+ hours savedUpload competitor creatives, see what they share and where they differ, then turn the analysis into a brief and checklist you can share.
Competitor set4 uploads
What they share
#ugc-face#fast-captions#problem-first
Most competitors open with a speaking face, put the problem in the first second, and keep captions on screen throughout.
What differs
Offer framing, CTA timing, and proof density vary most across the set.
Output
Generate your first brief and checklist, then share it with teammates or contractors.
Get Industry Benchmarks
40+ hours savedSee the most common patterns in your vertical from day 0 and compare your library against them.
Scenes pace
Your edits are denser than the median winner.
Market Median
2,400+ videos
6 scenes
2,400+ videos
6 scenes
Your library
9 scenes
9 scenes
Your median
0th100th
Words per minute
Your speaking pace is faster than the category norm.
Market Median
2,400+ videos
144 WPM
2,400+ videos
144 WPM
Your library
178 WPM
178 WPM
Your median
0th100th
Break Down What Works
25+ hours savedSee the hook, problem, proof, and payoff inside each creative or UGC video.
Top Triggers
#1
Urgency
Avg CPC $1.42
Spend $18.6k
#2
Social proof
Avg CPC $1.57
Spend $14.2k
#3
Demonstration
Avg CPC $1.63
Spend $11.9k
#4
Transformation
Avg CPC $1.74
Spend $9.4k
#5
Authority
Avg CPC $1.88
Spend $7.8k
Blend Creatives & Characters
30+ hours savedCombine winning characters and winning creative structures to generate new variants to test.
Characters
Sofia
High-trust delivery
Elena
Polished premium tone
Creatives
Hook
Strong first second
Offer
Clear proof angle
Generated variant
Blend output
Kate
Sofia's direct presence blended with Elena's polish and the strongest hook-to-offer structure.
Face introHook structureCTA retained
$1.98 CPC projection
Keep Everything in One Library
35+ hours savedStore your creatives, reports, transcripts, and tags in one searchable place.
Frames
Main creative
odmtiaxb-1Ua4rRFSI48Lg_DoorDash_02.mp4
Transcript
"Dinner's ready, Beth. What is that? Looks like I'm going to have to order DoorDash tonight..."
Hook
Question + urgency
Character
Main talent
Narrative
Problem -> urgency -> relief
Signal
#fast-captions, #multi-scene
Performance
Spend$12.4k
CTR2.9%
CPC$1.42
Spot Repeat Winners
10+ hours savedSmart tagging helps you find the most promising creative approaches faster.
Top Patterns
#baseline
Reference
CPC
$1.88
Delta
empty
CTR
2.2%
Delta
empty
#face-intro + #subtitles-first-1s
88 ads
CPC
$1.42
Delta
-24%
CTR
2.9%
Delta
+0.7pp
#problem-first-hook
52 ads
CPC
$1.91
Delta
+2%
CTR
2.1%
Delta
-0.1pp
#product-demo + #split-screen-proof
31 ads
CPC
$1.63
Delta
-13%
CTR
2.5%
Delta
+0.3pp
The Solution
One Workspace, Multiple Workflows
Switch between decomposition, narrative structure, character impact, and full creative analysis without extra scroll depth.
AI-Powered Analysis
Narrative DNA
Upload any creative. Our AI automatically extracts the complete narrative structure — pain points, hook types, value props, and emotional triggers.
1:08
Video from your library
AI
Pain Points
Professional Visibility
- •Being overlooked at work because of poor body language
- •Shrinking or showing panic-like first impressions
Trigger
Urgency
- •Visibility matters more than ever and body language determines whether you get what you want
Value Prop
Body language, presence, vocal control
- •Transforms perceived panic into commanding confidence so you stop being overlooked
Transformation
Confidence
- •Command any room with unstoppable charisma
Hook Category
"Charisma isn't a gift, it's a skill set."
AuthoritySkill Claim
Hook Classification
Automatically categorize first-N-second strategies across your entire library
Pain Point Extraction
Identify the emotional triggers and problems your creatives address
Performance Correlation
See which narrative elements correlate with better CPC and CTR
Talk to your ads
Ask why performance changed. Get clear next tests.
Better than asking Claude or ChatGPT in a vacuum, Luminal understands your product, your marketing, and the full creative knowledge your team has already built, so answers come grounded in what is actually happening in your business.
01
Select Relevant Experts
Media Buyer
Creative Lead
Motion Designer
PM Analyst
Hook Specialist
+5
More experts
02
Ask questions and discuss
”
Explain performance
"Why did CAC spike last week?"
”
Recommend tests
"What should we test next for US iOS females 25–34?"
”
Generate assets
"Create 5 variants of our top UGC winner"
”
Discuss creatives
"Ask 3 AI Experts to critique this UGC"
”
Show top ROAS patterns
"Show top ROAS patterns from the last 2 weeks."
”
Why did this fatigue?
"Why did this creative fatigue faster than expected?"
03
Get data-backed answer
Assistant · Board of Experts
Experts:Media BuyerCreative Lead
Media BuyerCreative LeadWhich creatives are starting to fatigue on Meta, and what should we test next before CAC climbs further?
Board-backed answer
Your CAC is rising because spend is still concentrated in two aging winners while newer variants have not picked up enough delivery. The fatigue signal is strongest in the first-hook pattern that drove last week's volume.
- Refresh the top-spend winner with the same promise but a new first 3 seconds.
- Shift budget toward the strongest newer Feed variant before scaling Stories further.
- Test one proof-first cut to separate hook fatigue from offer fatigue.
Evidence from your library
Summer_Promo_v2.mp4
Spend: $12,420 • CAC: $21.40 -> $25.30 • CTR: 2.4% -> 1.7%
Hook fatigue detected after day 4
AI-Powered Generation
Generate new variants via Blend mode
Blend winning video structures with the right personas, and let Luminal generate ready-to-test variants built from both.
Blend of videos
Combine the strongest hooks, proof moments, and endings from your best source creatives.
UGC hook
Fast first-frame hook
Demo proof
Visual product payoff
CTA close
Retention-focused ending
Video blend
Hook pacingProof sequenceCTA close
Create new personas
Pair the right delivery style, trust cues, and on-camera energy with each new video variant.
Sofia
High-trust UGC delivery
Elena
Polished premium tone
Marcus
Direct performance framing
Persona blend
Trust-ledPremium polishPerformance tone
Generated variants
3 ready to test
Variant A
Variant B
Variant C
#hook-pacing#premium-persona#ready-to-test
Who This Is For
Best fit for lean growth teams
Too Early
Pre-revenue projects with less than $5k/month in ad spend.
Best fit
Best Fit
- Founders and Heads of Growth spending $20k–500k/month
- Small teams that need faster creative decisions without adding more tools or headcount
Too Complex
Large enterprise teams with complex internal workflows and many existing systems.
Smaller teamsLarger orgs
Best fit
teams that need faster creative decisions
Expected Outcomes
Built to help teams move faster
Generate more winning hypotheses, track what you have missed, write high-quality briefs faster, and see when campaigns should change and how.
Traditional
With Luminal
Hypothesis
Production
Insights
Test
2x
more experiments per month
without adding headcount
34%
less time writing briefs
from insight to creative kickoff
19%
better test win rate
on launched creative tests
Results from internal testing and early beta users. Results vary by team, but these are the metrics we optimize for. Your mileage may vary based on account size, spend, and vertical.
Pricing
Pick the plan that matches your volume.
You can upgrade anytime.
Free
$0/mo
Analyze up to 25 creatives
Good for exploring the product with a small ad library.
- •Upload or sync 1 creative library (Google Drive or upload)
- •Winning Patterns view (up to 25 creatives)
- •Narrative DNA extraction (3 creatives)
- •3 AI Assistant queries / month
- •1 workspace member
Most Popular
Pro
$79/mo
Analyze up to 300 creatives / month
For growth teams running weekly creative tests.
- •Connect unlimited libraries
- •Winning Patterns - unlimited creatives
- •Narrative DNA - unlimited extractions
- •Generate up to 60 ad variants / month (Blend + Generation)
- •Unlimited AI Assistant queries
- •Up to 5 workspace members
Ultra
$249/mo
Analyze up to 2,000 creatives / month
For high-volume ad accounts and agencies.
- •Everything in Pro
- •Generate up to 400 ad variants / month
- •Unlimited workspace members
- •Vertical Benchmarks (compare against 2,400+ creatives in your vertical)
- •Early access to new AI features
- •Priority support
Need more than 2,000 creatives/month or custom team permissions? Contact us →
Privacy
Privacy-first by default
Your data stays yours. We've built privacy into the core of our platform.
We don't share any of your data
Your creative assets, campaign data, and analytics stay yours. We never sell or share your data.
Automatic data retention rules
Set your own retention rules, or let Luminal auto-delete inactive data. Cleanup runs automatically.
About Us
We built Luminal because we wanted this tool too
Team background
We spent 5 years running paid growth for consumer apps and managing more than $10M in ad spend.
We were tired of downloading videos, updating spreadsheets, and guessing why one creative beat another. So we built the product we wanted to use every day.
$10M+
Ad spend managed
5
Years experience
3
Apps scaled
Make performance marketing work easier
Trusted by 349 users across 100+ verticals to create & scale winning creatives.