LuminalAI Copilot for Marketers and Creators
Find what works.
Make more of it.
See the hooks, edits, scenes, and characters behind your winners, then get the next test to make.
One report for all marketing channels•
Meta·TikTok·
Instagram
Meta·TikTok·Instagram
Analyzed videos
Top winners
88 ads reviewedWinning intro pattern
Current winner
Sofia + fast subtitles
#face-intro + #subtitles-first-1s
88 ads
Creatives
Characters
CPC $0.14
-24%
CTR 2.9%
+0.7pp
#baseline
Reference
CPC $0.19
—
CTR 2.2%
—
#product-demo + #split-screen-proof
31 ads
Creatives
Characters
CPC $0.16
-13%
CTR 2.5%
+0.3pp
Next test
Character
Sofia
Timing
45s→~38s
Pain
Getting talked over at work
Proof
3 concrete examples
Instant Creative Audit
Upload a video. Get the report.
Drop in a file or IG link. Luminal returns the hook, proof, narrative, and next test.
Upload a video
Upload
or pasteInstagramlink
Video or image up to 50MB
Full report in under 60 sec
Hook
Proof
Narrative
Next tests
The Problem
Reviewing ads takes hours. Knowing what works shouldn’t.
Too much reporting, not enough clear answers.
Data Overload
Important patterns get buried across dashboards, files, and weekly reports.
Slow Testing
Coming up with the next test still takes manual review, guesswork, and follow-up.
Creative Fatigue
Winning ads get weaker over time, and it is easy to notice too late.
Data Overload
Important patterns get buried across dashboards, files, and weekly reports.
Slow Testing
Coming up with the next test still takes manual review, guesswork, and follow-up.
Creative Fatigue
Winning ads get weaker over time, and it is easy to notice too late.
After 30 days
What teams see after 30 days
More tests shipped, faster briefs, better win rates.
2x
more experiments per month
without adding headcount
34%
less time writing briefs
from insight to creative kickoff
19%
better test win rate
on launched creative tests
Traditional
With Luminal
Hypothesis
Production
Insights
Test
Results from internal testing and early beta users. Results vary by team, but these are the metrics we optimize for. Your mileage may vary based on account size, spend, and vertical.
Top 100 performers,
Spring 2026
We analyzed 1,000+ top-performing videos and hand-picked the 100 that surface the sharpest insights.
Hook score
550 creatives scored
0–19
20–39
40–59
60–79
80+
Hook score
550 creatives scored
0–19
20–39
40–59
60–79
80+
The Solution
One workspace for creative decisions.
Reports, DNA, and character tracking in one place.
Upload any video. Our AI automatically extracts the complete narrative structure — pain points, hook types, value props, and emotional triggers.
Video
1:08
Hook Category
"Charisma isn't a gift, it's a skill set."
AuthoritySkill Claim
Pain Point
Trigger
Fix
Outcome
Pain Point
→
Trigger
→
Fix
→
Outcome
Professional visibility
Hook Classification
Automatically categorize first-N-second strategies across your entire library
Pain Point Extraction
Identify the emotional triggers and problems your creatives address
Performance Correlation
See which narrative elements correlate with better CPC and CTR
What You Get
Everything you need to decide and ship faster
The full product goes deeper, but these are the core workflows teams use every week.
Search your library fast
Find winning hooks, creators, and formats without digging through folders or dashboards.
See the structure behind winners
Break strong ads into repeatable hooks, proof, and payoff patterns your team can reuse.
Ask performance questions
Get grounded answers on fatigue, spend shifts, and what to test next from your own data.
Generate the next round
Turn top patterns into ready-to-test variants instead of starting each brief from scratch.
About Us
We built Luminal because we wanted this tool too
Team background
We spent 5 years running paid growth for consumer apps and managing more than $10M in ad spend.
We were tired of downloading videos, updating spreadsheets, and guessing why one creative beat another. So we built the product we wanted to use every day.
$10M+
Ad spend managed
5
Years experience
3
Apps scaled
Make marketing work easier
Trusted by 349 users across 100+ verticals to create & scale winning creatives.
How it works
Turn ad chaos into focused decisions.
Luminal pulls in files, ad data, and competitors, then turns them into outputs the team can use.
Your Competitors
Your Tools & Content Sources
Luminal
Turns raw inputs into clear next actions.
Your Team
Eva
Creative Lead
Jessica
Media Buyer
Jake
PM
Kate
Motion Designer
Outcome
Ready-To-Use Library
Keep reports, transcripts, tags, and references organized.
Outcome
Pattern Insights
See what keeps winning, fading, and repeating.
Outcome
Next Test Ideas
Surface the next angles and variants worth making.
Outcome
Sharper Briefs
Turn raw ad history into clear creative direction.
See it in action
The workflows your team actually uses
Patterns, reports, benchmarks, and next tests in one system.
Analyze Competitors
See what they share, where they differ, and what they repeat.
Hook72
Struggling to find a personalized connection that matches specific preferences
26s
Hook48
Feeling lonely or needing companionship at night
34s
Hook81
Restaurants without fitness menus remained empty despite being high-end
19s
Hook64
Being overwhelmed by repeated unanswered questions about trust and relationships
23s
Shared signal across 3 competitors
UGC face + captions + problem-first hook
Common narrative DNA
Pain point first / quick demo / proof / CTA
Video length
You vs competitors
34s
Yours
18s
Competitors
Hook score avg
You61
Competitors44
Get Industry Benchmarks
Compare your library to vertical baselines from day 0.
Scenes pace
Your edits are denser than the median winner.
Market Median
6 scenes
6 scenes
Your library
9 scenes
9 scenes
Your median
0th100th
Words per minute
Your speaking pace is faster than the category norm.
Market Median
144 WPM
144 WPM
Your library
178 WPM
178 WPM
Your median
0th100th
Narrative DNA
Extract the trigger, pain, proof, and payoff from every video.
Top 5%
Trigger
Price drop
Pain point
Too expensive
Proof
3 meals under $20
Payoff
Dinner in 20 min
Blend Creatives & Characters
Use winning faces and winning structures to generate new variants to test.
Creatives
Generated
Variant A
Faces
Generated
Kate
Your library organizes itself
Faces, hooks, narratives, and outcomes get matched across the whole library.
UGC 14
Too expensive
Ad 31
Stretch the budget
UGC 08
No time to cook
Ad 22
Dinner in 20 min
Matched pain points
Auto-grouped
Cost anxiety
Avg CPC $0.1212 ads
Time pressure
Avg ❤️ / Views 1.7%18 ads
Spot Repeat Winners
Auto-tag repeated approaches and find the strongest ones faster.
Top PatternsAuto-generated
| Pattern | Videos | Avg ❤️ / Views | Avg 💬 / Views |
|---|---|---|---|
| #hook-driven | 448 | 7.80% | 0.58% |
| #scroll-stopper | 391 | 7.20% | 0.64% |
| #native-feel | 344 | 5.90% | 0.44% |
| #social-proof | 198 | 4.60% | 0.52% |
Talk to your ads
Ask why performance dropped. Get the next move.
Luminal uses your creatives and data to route each question to the right expert mix.
⚠ Fatigue detected
Summer_Promo_v2.mp4
CAC $21.40 → $25.30 · CTR 2.4% → 1.7%
Hook driving last week's volume is fading.
What should we test next?
Is this hook fatigue or offer fatigue?
Why did CAC climb this week?
Which hook variant can reverse this?
What should we test next?
Board-backed answer
Hook fatigue — the pattern is tired, not the offer. Spend is concentrated in two aging winners; newer variants aren't getting delivery.
- Refresh the top-spend winner — same promise, new first 3 seconds.
- Shift budget to the strongest newer Feed variant before scaling Stories.
- Test one proof-first cut to confirm it's the hook, not the offer.
Pricing
Simple pricing for creative teams.
Start free. Upgrade when you need more volume.
Free
$0/mo
Up to 200 creatives
For getting your first creative system in place.
- •1 library via upload, Drive, or Instagram
- •Winning Patterns and Narrative DNA
- •25 AI Assistant queries each week
- •1 workspace seat
Pro
$79/mo
Up to 1,000 creatives / month
For teams making weekly creative decisions.
- •Unlimited libraries
- •Unlimited Winning Patterns and Narrative DNA
- •60 generated variants each week
- •Unlimited AI Assistant and 5 seats
About Us
We built Luminal because we wanted this tool too
Team background
We spent 5 years running paid growth for consumer apps and managing more than $10M in ad spend.
We were tired of downloading videos, updating spreadsheets, and guessing why one creative beat another. So we built the product we wanted to use every day.
$10M+
Ad spend managed
5
Years experience
3
Apps scaled
Make marketing work easier
Trusted by 349 users across 100+ verticals to create & scale winning creatives.