LuraLuminal

AI Copilot for Marketers and Creators

Find what works.
Make more of it.

See the hooks, edits, scenes, and characters behind your winners, then get the next test to make.

Analyze a Creative
One report for all marketing channelsMetaMeta·TikTok·InstagramInstagram
Analyzed creative one
Analyzed creative two
Analyzed creative three
Analyzed creative four
Analyzed videos
Top winners
Meta88 ads reviewed
Winning intro pattern

Current winner

Sofia + fast subtitles

#face-intro + #subtitles-first-1s
88 ads
Creatives
Face intro creative
Subtitle-led creative
Winning subtitle creative
Characters
Sofia character
Elena character
Blended character
CPC $0.14
-24%
CTR 2.9%
+0.7pp
#baseline
Reference
CPC $0.19
—
CTR 2.2%
—
#product-demo + #split-screen-proof
31 ads
Creatives
Product demo creative
Split screen proof creative
Demo variation creative
Characters
Sofia character
Elena character
CPC $0.16
-13%
CTR 2.5%
+0.3pp
Next test
Sofia avatar
Character
Sofia
Timing
45s→~38s
Pain
Getting talked over at work
Proof
3 concrete examples

Instant Creative Audit

Upload a video. Get the report.

Drop in a file or IG link. Luminal returns the hook, proof, narrative, and next test.

Upload a video

UploadGoogle DriveFinderor pasteInstagramlink

Video or image up to 50MB

Full report in under 60 sec

Hook
Proof
Narrative
Next tests

The Problem

Reviewing ads takes hours. Knowing what works shouldn’t.

Too much reporting, not enough clear answers.

Data Overload

Important patterns get buried across dashboards, files, and weekly reports.

Slow Testing

Coming up with the next test still takes manual review, guesswork, and follow-up.

Creative Fatigue

Winning ads get weaker over time, and it is easy to notice too late.

After 30 days

What teams see after 30 days

More tests shipped, faster briefs, better win rates.

2x
more experiments per month
without adding headcount
34%
less time writing briefs
from insight to creative kickoff
19%
better test win rate
on launched creative tests
Traditional
With Luminal
Hypothesis
Production
Insights
Test

Results from internal testing and early beta users. Results vary by team, but these are the metrics we optimize for. Your mileage may vary based on account size, spend, and vertical.

Top 100 performers,
Spring 2026

We analyzed 1,000+ top-performing videos and hand-picked the 100 that surface the sharpest insights.

Explore Top 100

Hook score

550 creatives scored

/100
0–19
20–39
40–59
60–79
80+

Hook score

550 creatives scored

/100
0–19
20–39
40–59
60–79
80+
The Solution

One workspace for creative decisions.

Reports, DNA, and character tracking in one place.

Upload any video. Our AI automatically extracts the complete narrative structure — pain points, hook types, value props, and emotional triggers.

Video
Creative
1:08
Hook Category

"Charisma isn't a gift, it's a skill set."

AuthoritySkill Claim
Pain Point
Trigger
Fix
Outcome
Professional visibility

Hook Classification

Automatically categorize first-N-second strategies across your entire library

Pain Point Extraction

Identify the emotional triggers and problems your creatives address

Performance Correlation

See which narrative elements correlate with better CPC and CTR